Saturday, September 18, 2010

Mysterious sign

Spotted by the blog on the way home from the football game last week at the corner of Reynolda and Polo Road. Gone during the week ("All signs removed SUN PM), but back in the same location today. The blog had to consult a dictionary to learn the meaning of relinquishment in this context. It wasn't easy, but finally another blog came to the rescue: "Remerchandising is a retailing term for “freshening up the store layout” to highlight seasonal or special items, rouse hapless shoppers out of their walking slumber, and, of course, encourage them to buy more. Relinquishment isn’t anything more cryptic than its standard meaning: the process of ceasing ownership. Their stuff gets transferred elsewhere."

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