Saturday, July 30, 2011

At the ETC main manufacturing facility

Jon went to an ETC (Electronic Theatre Controls) Company Conference held in Madison, WI, this past week. One of the high points was a tour of the manufacturing facility in Middleton, WI. This innovative and successful company does not take its ties to the performing arts lightly:

"ETC's 325,000-square-foot headquarters in Middleton, Wisconsin, built in 2004 and expanded in 2009, is the hub of the company's global operations and an homage to the art of lighting and entertainment. Virtually a theater in its own right, ETC's 'Town Square' atrium stages a 1940's street, complete with a life-size recreation of the famous Nighthawks painting by Edward Hopper. Set-like fa├žades such as a marquee theater and an Art Deco skyscraper hide real departments. When the 300+ ETC Source Fours in the ceiling rig are bright, the scrim-like walls create the illusion of solid city structures. When the lights are artfully dimmed by an ETC lighting control system, the workaday world of ETC materializes into view."

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