A Spanish brand in Winston-Salem

Susan has always been amused that this brand of bread, relatively new to her supermarket, is advertised by a pronunciation guide (Say Beembo!"). But pan Bimbo (featuring the same little bear) was a highly visible product in Spain this past summer. It turns out that Gruppo Bimbo is a Mexican baked goods juggernaut. The company holds the distinction of having introduced sliced bread to Spain (in 1964).