
"ETC's 325,000-square-foot headquarters in Middleton, Wisconsin, built in 2004 and expanded in 2009, is the hub of the company's global operations and an homage to the art of lighting and entertainment. Virtually a theater in its own right, ETC's 'Town Square' atrium stages a 1940's street, complete with a life-size recreation of the famous Nighthawks painting by Edward Hopper. Set-like façades such as a marquee theater and an Art Deco skyscraper hide real departments. When the 300+ ETC Source Fours in the ceiling rig are bright, the scrim-like walls create the illusion of solid city structures. When the lights are artfully dimmed by an ETC lighting control system, the workaday world of ETC materializes into view."